Company

About us

Villagrow was established to respond to the need to manage, in a professional manner, agricultural production in Almeria, destined for large retail chains. Our production system is based upon the following principles:

  • The farms that come to form part of our production system are carefully selected.

    Villagrow, based upon the needs of the Customer, plans the cultivation of the individual products and varieties; it defines the necessary land area and the date of sowing. From the time of sowing onwards, the entire harvest becomes Villagrow’s property, so that it is Villagrow to decide upon the treatment to be applied to the cultivation and the harvesting of the same.

  • The packaging of the product occurs directly at the farm and, where necessary, at the specially-equipped Villagrow warehouse. In this way we are able to reduce the processing stage, thereby extending the shelf life of the product (the period of time necessary to keep the organoleptic characteristics unaltered).
  • Our production target is always in line with the Customer’s requirements.

Our history

ISEPPI

1930 Switzerland

The activity of importing fruit into Switzerland began in the 1930s which, in 1960, gave rise to Iseppi & Co., now Iseppi Frutta S.A.

Villafrut

1984 Italy

The collaboration between Iseppi Frutta SA and the Falzi family began in Italy in the 1960s. In 1984, Villafrut was established from this collaboration, which aggregates the agricultural production of the Mediterranean basin and sells fruit and vegetables in the markets of the European Union.

Villagrow

2011 Spain

Villagrow was founded in 2011 in La Majonera (Almeria, Spain) close to the Spanish agricultural production thereby strengthening Iseppi Frutta and Villafrut’s historical relationships with Spanish producers.

Today, Villagrow plans and coordinates the agricultural production of the Mediterranean basin for European mass distribution chains. Villagrow delivers its products directly to customers, also using synergies with Villatrans, Villafrut and Iseppi Frutta.

Our Mission

Our mission is to popularise fruit and vegetables and to make it a natural, simple and fun option. Our marketing brand is Jolife.

Go to Jolife website